28.04.26
From 10 Houses to 100+: Why Funding Structure Is the Real Bottleneck
Most developers think the path from 10 homes a year to 100+ is about finding more sites, hiring more people, or getting more confident with bigger projects. Those things help. But they're not the bottleneck.
The bottleneck is equity
Specifically, it's how much of your capital gets locked into each project and how long it takes to get it back. Solve that problem and everything else — the sites, the team, the pipeline — falls into place. Fail to solve it and you'll be doing one project at a time for the next decade, no matter how good your margins are.
The Maths Nobody Talks About
Here's a scenario we see all the time. A developer is building 10 terraced houses. Land and soft costs come to $1.8M. Total project cost is $5.7M. Realisation is $7.5M — a healthy 32% gross margin. Good project, no complaints.
With a bank funding 70% of costs, the developer needs to find roughly $1.7M in equity. That capital is locked up for 18–24 months until settlements flow through. Want to start the next project before the first one settles? Find another $1.7M.
Most developers in the 10–30 unit range don't have $3.4M sitting around. So they wait. One project finishes, equity comes back, they buy the next site, and the cycle starts again. Slowly.
Now run the same project with 100% cost-to-complete funding. The developer's equity — their land and early soft costs — goes in first. NZMS funds the remaining build costs. As the project progresses, if the facility exceeds the cost to complete, equity starts releasing back to the developer. That capital goes straight into the next site.
Same developer. Same balance sheet. Completely different trajectory.
510 Homes vs 89: The Compounding Effect
We've modelled what happens when you compound the difference over six years. The results are hard to argue with.
A developer using bank funding at 70% of project costs — recycling their equity one project at a time, waiting for settlements before starting the next one — delivers roughly 89 homes over six years.
The same developer using 100% CTC financing, with equity release and profits reinvested into the next project, delivers around 510 homes over the same period.
That's not a typo. And it's not theoretical. It's the mathematical consequence of being able to recycle capital during the build phase rather than after it.
By year three or four, the developer using 100% funding is doubling their project size. Not because they raised external capital or brought in investors — but because their profits from earlier projects are compounding into bigger sites and more concurrent builds.
The bank-funded developer? They're still doing roughly the same volume they started with.
The Funding Spectrum
Understanding where your lender sits on the funding spectrum matters more than most developers realise.
Banks typically fund 60–70% of total project costs. That means 30–40% equity locked into every project. Finance companies generally sit at 70–85% — better, but still a meaningful equity drag. NZMS funds 85–100%+ of project costs, with equity release through the cost-to-complete model.
Every percentage point higher on that spectrum reduces the equity you need per project. And reduced equity per project means more concurrent projects on the same balance sheet.
Why the Last 5% Changes Everything
People hear "95% of cost" and "100% of cost" and think the difference is marginal. It's not. That last 5% is the most consequential capital in the entire deal — because it's the equity that determines whether you can start your next project during this one, or whether you're waiting another 12 months.
Let's use the same $5.7M project. At 95% funding, the developer still needs to find roughly $285,000 in equity on top of their land and early soft costs. That's real money — money that's locked into the project until settlements come through. At 100% cost-to-complete funding, the developer's contribution is limited to the land and preliminary costs they've already spent. Once the CTC facility activates, NZMS covers the remaining build costs in full. And as the facility starts to exceed the cost to complete, equity releases back to the developer during construction.
The difference isn't $285,000. The difference is timing. At 95%, that quarter-million stays trapped in the project for 18–24 months. At 100%, the developer has already redeployed that capital into their next site deposit, their next set of consents, their next feasibility study. Over three or four projects, that timing advantage compounds. The developer running at 100% CTC isn't just saving equity on each deal — they're running projects concurrently that the 95%-funded developer has to run sequentially.
Put it another way: a developer doing four projects over six years at 95% funding could be doing six or seven at 100%. Same skill, same track record, same market. The only variable is how fast their capital recycles.
This is why we don't treat the funding percentage as a minor detail in the term sheet. It's the single biggest lever a developer has for scaling their pipeline without raising external capital or bringing in equity partners they don't need.
How the Equity Cycle Actually Works
The development lifecycle has three phases, and your funding structure determines whether your equity gets stuck or keeps moving.
Plan it. Land acquisition and settlement, planning, consents, design, marketing. This is where your equity goes in — it's the cost of getting a project to the point where construction funding can kick in.
Build it. Construction finance. Under a CTC model, NZMS funds this phase. If the facility is structured right, your equity starts releasing during construction — not after.
Profit. Settlements and residual stock funding. Profits are realised here, but the developer using CTC funding has already redeployed their equity into the next site. They're not waiting for this phase to start the cycle again.
The critical difference is timing. Bank-funded developers get their equity back at the profit phase. CTC-funded developers can get it back during the build phase. That gap — 12 to 18 months earlier — is what makes concurrent projects possible.
Low and No-Equity Strategies
The smartest developers we work with don't just use CTC funding passively. They actively structure their projects so the cash cycle matches the funding model. A few approaches we see working:
Delayed settlements. Negotiating extended settlement terms on land purchases buys time to get consents and contracts in place before equity is required. By the time settlement hits, the CTC facility is ready to activate.
Projects built for sale. Developing product that sells quickly on completion — townhouses, terraced housing, duplexes in strong demand areas — keeps the equity cycle tight. Fast sell-down means fast reinvestment.
Joint ventures on specific sites. Rather than giving away equity across their whole business, some developers JV on a single site to reduce the equity contribution, then use CTC funding for the build. They keep full control of their other projects.
Professional guidance on structure. Getting the capital stack right before committing to a site makes everything downstream easier. The best developers we work with talk to us before they buy the land, not after.
Who We're Backed By
This matters if you're trusting a lender to fund your growth.
NZMS is backed by Mansons TCLM — New Zealand's largest private commercial developer, with a portfolio exceeding $5 billion. They started in 1975 buying and flipping two houses. By the late 1970s they were doing over 400 homes a year. They survived the 1987 share market crash without losing a cent of anyone's money. They navigated the 2008 GFC. They've built over 400 residential dwellings and more than 650,000 square metres of commercial office space.
The point isn't to recite a history lesson. It's that NZMS is backed by NZ-based capital from people who've been through every cycle the New Zealand property market has thrown up over the past 50 years. When we say we understand development, it's because the people behind us have done it — at scale — for decades.
We have over $450M available to deploy, and over 40 years of industry experience funding projects across New Zealand
The Real Constraint Isn't What You Think
Most developers who come to us at the 10–30 unit stage think their constraint is deal flow, or build capacity, or market conditions. It's almost never any of those things.
It's the funding structure that's holding them back. They're using a model designed for one project at a time and wondering why they can't run three.
The developers who break through — who go from 10 houses to 50, from 50 to 100+ — almost always point to the same inflection point. It wasn't a bigger site or a better builder. It was the moment they switched to a funding structure that let their equity keep moving.
Cost-to-complete funding with equity release is that structure. It's not magic — it's mechanics. But the compounding effect over three, four, five years is the closest thing to magic in property development.
*NZMS is a non-bank development finance lender backed by Mansons TCLM, New Zealand's largest private commercial developer. Over $5 billion in projects funded, $450M available, 40+ years of industry experience.
Want to talk about scaling your development pipeline? Call Garrick on 021 650 325 or email [email protected]